Heinz is the world’s most beloved ketchup. It’s a thick, rich, delicious sauce of unmatched quality, making it the only brand that is truly synonymous with the red condiment. When the brand discovered ...

Welcome to the D&AD Annual 2024, celebrating the best creative work of the year. D&AD will always be on the side of creative excellence in design and advertising. And we will always be there to ...

D&AD Masterclasses power up careers and future proof businesses by focussing on the creative skills of tomorrow taught by the stars of today.

When COVID-19 shut down the 2020 season, Michelob ULTRA partnered with Microsoft and the NBA to reinvent the live viewing experience. Michelob ULTRA Courtside, powered by Microsoft’s new AI-driven ...

The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while facing such a powerful Goliath? One idea was to ...

For the launch of the FW19 collection, Diesel embraced the act of wardrobing – buying, wearing and returning clothes for a full refund – as something normal. It turned the return policy into the ...

It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards: the Original Ale. To promote this perfect brew, a range of near-perfect rejects were released as ...

An alphabet isn’t just a tool for expression, but an operating system for survival. The Fulani people are the world’s largest nomadic group. Their language, Pulaar, had no alphabet. Without one, the ...

To make the consequences of climate change tangible to everyone, TV 2 Denmark turned to a Danish design icon – the Copenhagen bench. TV 2 Denmark made a simple change to the design and elevated the ...

While most people rely on visuals to understand complex topics, the 285 million blind and visually impaired people worldwide are left out. Tactile books are scarce, expensive, and impractical. Audio ...

Creative briefs are necessary – they include key information about the project and identify the areas to focus on. On the other hand, they can also be a bit overwhelming when you’re trying to come up ...

Japan faces a looming dementia crisis, with 1 in 5 seniors expected to suffer from dementia by 2025—a disease with no definitive cure and conventional prevention methods deemed difficult to sustain.