AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

I never thought I’d have a chance to really say my piece like this," says Kevel CEO James Avery of testifying in the Google ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...

As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” ...

A web crime ring that sold Facebook account service tickets collapses in dramatic fashion; how US antitrust precedent could inform the DOJ/Google ad tech trial; and more publishers turn to paywalls as ...

During a Covid-induced two-day binge watch of a recent streaming hit, advertisers consistently failed to serve the right ad. Where’s the accountability?

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...