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martech
10 小时
The ultimate consent strategy for maximizing customer opt-ins
Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and ...
martech
23 小时
How customer-centric marketing fuels long-term success
Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...
martech
8 小时
One-third of SMBs are looking to new martech to target customers
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers.
martech
8 小时
IAB Tech Lab releases protocol for private sharing of conversion data
IAB Tech Lab is inviting your feedback on ADMaP, a new protocol for sharing exposure and conversion data while securing privacy.
martech
12 小时
How AI and ML bridge the attribution disconnect across marketing channels
Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.
martech
12 小时
Semrush acquires Third Door Media, including MarTech
As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues ...
martech
12 小时
Michele Morelli
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
martech
13 小时
7 creative email automations for non-ecommerce brands
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests.
martech
1 天
A closer look at October 2024 Adobe Marketo Engage release
Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, ...
martech
2 天
Stop insulting your audience with this email behavior
Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.
martech
1 天
Why marketers need to master capability assessment and tool procurement
With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement.
martech
5 天
Canva reverses price hike for loyal customers
Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the ...
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