Discover the history and science behind Starbucks' Pumpkin Spice Latte (PSL)—an iconic fall favorite. This blog explores the ...

Personalization relies on user models– representations of the user’s competencies, preferences, and skills to adapt the system behavior to optimize interaction. But the anticipated gain in ...

This study investigated whether the facial expressions of chief executive officers (CEOs) are associated with corporate performance. A photograph of the CEO or president of each company that appeared ...

Luxury retailers are increasingly considering the introduction of service robots in their stores to enhance the value proposition and reshape the dynamics of both the service encounter and the ...

The article introduces the I DARE (IULM Dataset of Affective Responses), a new multimodal dataset for affective computing, collected to advance neuromarketing and consumer neuroscience research. This ...

In the era of Industry 4.0, the importance of human-robot collaboration (HRC) in the advancement of modern manufacturing and automation is paramount. Understanding the intricate physiological ...

In the countless influences that constitute the “human experience”, fragrance holds a unique place. From the earliest civilizations all the way up to modern societies, scents have been revered for ...

Urban densification continues unabated, even as the possible consequences for users’ eye-level experiences remain unknown. This study addresses these consequences. In a laboratory setting, images of ...

The 5-day iMotions Academy is tailored to provide value to researchers across a range of industries or academic fields. The training is ideally suited for those who have beginner or intermediate ...

A Customer Journey is a person’s journey from A (entry) to B (purchase or correct information acquisition) on any given website. Understanding your customers’ experiences on your website is crucial ...

iMotions 10 brings a completely redesigned user experience when it comes to setting up studies and working with external stimuli. We have worked closely with our users to bring you what we believe to ...