The Consumer Brands Association has a new leader at the helm. The company has hired Melissa Hockstad as its incoming ...

As one of the largest consumer goods companies in the world, PepsiCo carries a broad vantage point on consumer behavior, and Krishnan detailed a few global omnichannel trends they expect to impact the ...

Hermida joins the executive management committee and will report directly to Constellation’s president and CEO Bill Newlands. In a statement, Newlands pointed to Hermida's CPG experience and diverse ...

This type of innovation requires a careful strategy that balances technology adoption, data, and a culture of listening to the community and its needs. For example, e.l.f. is able to experiment with ...

This builds on the company’s ongoing tech transformation plan. Earlier this year, Hershey invested in its analytics infrastructure, implementing a new data architecture to unify and streamline ...

Better data visibility has also reduced food waste due to spoilage, a problem that Ukleja has seen cause thousands of dollars in losses in her previous CPG roles. Through access to new detailed ...

The Consumer Goods Sales & Marketing Summit concluded in late September, bringing together top consumer goods experts and leaders to explore the theme "Raising New Cultures of Measurement." Held in ...

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that ...

Murali is currently elevating the supply chain function within Gallo, a family-owned company with over 160 brands that rebranded from E.J. Gallo earlier this year. As part of this, he’s building a new ...

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers. Glass Box Models and AI-Fueled Creative: ...

AI tools can also analyze data to inform customer segmentation and loyalty. Customer loyalty results from consistent actions rather than isolated marketing campaigns, said Adams, who also highlighted ...

When it comes to supply chain investment, however, the C-suite and supply chain executives don’t always see eye-to-eye, according to a new report from Ernst & Young.