Are Democrats focusing on the wrong part of their 2024 strategy? A top GOP media buyer says it’s not just about the ...

In this industry, there are no mistakes — only lessons learned. The 2024 cycle was a heavy hitter with campaigns pulling out ...

For pollsters and campaign professionals looking at the available data, here are eight big questions we are asking.

You've been promising your team they were almost done, but suddenly you're facing provisional ballots and maybe even a ...

As Taylor Lorenz and others have pointed out, after Donald Trump was declared the winner of the 2024 election, Dana White, ...

One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising.

As the calendar ticks closer to November and the cycle nears a close without the kind of sensational hacking story that dominated past presidential cycles, practitioners would be forgiven for thinking ...

Win or lose this cycle, we need to discuss the Republican Party’s roles in elections going forward. Donors are moving towards a Super PAC model, while local GOP committees are becoming organizations ...