Led by Thursday Night Football and Lord of the Rings: The Rings of Power, Prime Video was up 12% from August in its share of TV usage, which was the largest monthly growth among the streamers. Rings of Power was the third most-watched streaming title in September with 4.3B viewing minutes, thanks in part to the launch of Season 2.

Nielsen's September Gauge report also suggested that Disney+ benefitted from theraddition of Hulu programming.

Just how popular is the National Football League? In September, Thursday Night Football helped give Amazon Prime Video a 12% bump in viewership — leading it to match its platform-best share of TV set in both September and October 2023.

NFL season officially kicked off in September to the delight of fans across the US, and attracted viewers by the millions. Nielsen’s September 2024 report of