An insider says M4 iPad Pro sales have dropped dramatically, with the price being an important factor. But I blame iPadOS 18.

Sales for this year’s iPad Pro appeared promising at launch in May, but Apple’s expectations for the expensive product are now decreasing.

Following the announcement of surprisingly strong iPad revenue back in August, it’s looking like things are heading back to normal for Apple’s beleaguered tablet division. According to a new report, demand for the latest iPad Pro has fallen well below the numbers Apple initially projected.