Meta is sharing new advice for Threads creators about how often and when to post content, as the platform contends with ...

Engagement bait on Threads typically covers posts with banal questions or invites for open-ended discussions to encourage ...

Threads is notorious for engagement bait, and Meta knows it. And they're going to try to fix it, too — allegedly. This ...

As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is ...

Former X/Twitter users are finding their way to Threads. Unfortunately, that includes the oh-so-annoying engagement farmers.

If you’re active on Meta’s Threads app, then you’ve probably encountered some amount of engagement bait in your “for you”” ...

Engagement bait can take many forms but the core of the practice is to make a brash statement that draws a flurry of response ...

Adam Mosseri, the head of Instagram and Threads, has announced that his team is aware of the engagement bait problem on Threads and is working on a fix. He posted on Threads saying, “We’ve seen an ...

Instagram boss Adam Mosseri is reassuring Threads users that the company is aware of the app’s engagement bait problems. If ...

The social media platform created an account on Threads this week and immediately began pitching itself as an alternative to ...

Mosseri, who also leads the Threads team, wrote in response: “We’ve seen an increase in engagement bait on Threads and we’re working to get it under control. More to come.” But what is ...

This week on Gadget Lab, we talk about engagement bait on Threads, and why the social network is prioritizing posts that ask infuriating questions and stir drama. If you buy something using links ...