Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

Walmart started selling their own beauty box subscription a few years ago. The boxes ship once each season and contain sample-size or full-size beauty and cosmetics products sold in Walmart stores.

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Need a new mascara? Pick up a CoverGirl Professional Remarkable mascara during your next Five Below shopping run. Walmart carries the same mascara brand and prices theirs at $5.98. That’s nearly ...

"Use oil-based removers to melt waterproof mascara, and avoid harsh rubbing to protect the skin and your precious lashes," ...

and CoverGirl Cosmetics, to name just a few. An impassioned advocate, Drea continues to give back to her communities, having sponsored multiple scholarships for first-generation, African American ...

Here’s how it works. For a limited time, you can get one year of Walmart Plus for just $49. That's 50% off and the best discount we've seen on Walmart's membership. It's a deal we see from ...

Amazon’s early Black Friday sale is well underway, but we found a hidden stash of impressive deals waiting to be snapped up.

Walmart stock has soared to record highs, lifting the retailer's founding family to new levels of wealth. Experts say its signature strategy has fueled the stellar run, and they're not surprised ...

One of the best TV brands for value, Hisense is worth checking out, particularly with its Hisense 43-inch Roku 4K TV. A great size for the price, you get all the benefits of a 4K resolution along ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. This foundation isn’t just great for attaining the ...