Tropical Smoothie Cafe announced that Max Wetzel, a restaurant industry leader with a proven track record driving growth and ...

Wetzel joins Tropical Smoothie Cafe from CKE Restaurants, and succeeds Charles Watson, who is stepping down after six years ...

Wetzel takes over from Charles Watson, who has stepped down after 16 years with the company and six years as its CEO.

The company offers healthy fast-casual menu, including a variety of fruit-based smoothies and salad bowls, wraps, sandwiches ...

Max Wetzel, who previously served as CEO at CKE Restaurants for over a year, joins the smoothie chain more than six months after it was acquired by Blackstone.

Max Wetzel, who previously served as Papa John's COO and chief customer officer, brings extensive experience in franchise growth, brand development and customer engagement.

While Tropical Smoothie Cafe may be known for its smoothies, its mission in Owensboro extends far beyond the menu. With roots ...

Tropical Smoothie Café has made some leadership changes at the top. The Atlanta-based chain on Monday named Max Wetzel CEO of the nearly 1,500-unit chain. He succeeds Charles Watson, who is stepping ...

Max Wetzel is the new CEO of Tropical Smoothie Cafe, succeeding Charles Watson. The brand focuses on growth and customer ...