The five-minute glow-up routine It’s not just about looking good in photos but feeling like the best version of yourself.

This vacuum in the industry has given rise to the term "clean beauty" and to companies like Beautycounter, which has become nearly synonymous with movement for better, cleaner ingredients.

NUDE was co-founded by Ali Hewson, the wife of musician and social activist Bono in 2007; Hewson is joining the board of Counter Brands ... there weren't any beauty products in the U.S. that ...