Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks is releasing a pair of limited-edition drinks inspired by two main characters of the upcoming film, "Wicked." ...

From new Wicked-themed beverages at Starbucks to Oreos’ new holiday cookies, we’re serving up the best in food news of the ...

To get fans of the book and musical all juiced-up in anticipation of the film, Starbucks is making a witches' brew of two ...

NEW YORK — Expect to see fewer promotions at Starbucks.

and nearly $10 with extra syrups and flavors. Late last year, as the company’s cafe traffic slowed, Starbucks stepped up its ...

Starbucks is introducing two limited-time menu items, one drink and one pastry, to celebrate the Halloween season.

A few examples: A 16-ounce Iced Pumpkin Spice Latte at Starbucks cost $7.45 ... when the spicemaker McCormick introduced the seasoning to flavor pies. Bakers everywhere recognized the utility ...