"It neutralizes the brassy tones that occur when lightened hair oxidizes." In layman's terms, it keeps your lightened brown hair from turning that pesky orange-red hue. While blue shampoo is ...

"Anyone with orange, brassy tones who would like a cooler or more neutral color to their hair should consider using blue ...

The Importance of Proper Hair Assessment to Remove Brassy Red Dye To successfully neutralize those pesky red tones, you’ll ...