JCPenney leans on its partnership with Sephora to drive foot traffic to its stores and boost sales, but analysts say ... "We see great things for Sephora inside J.C. Penney as we move forward ...

Before the bankruptcy, Sephora operated about 600 shops inside of JCPenney department stores ... has dwindled — was damaging Sephora's sales and sending shoppers into the arms of Ulta, its ...