In 1995 Schick, a unit of the Warner-Lambert Company since 1970, introduced the Tracer FX, a permanent razor that was designed to alleviate shaving irritation. The product was targeted at young men ...

For many years Schick-Wilkinson Sword was a distant second to Gillette Company in all categories of the global market for shaving products, but in the late 1990s Schick recognized an opening in the ...

In 1939 the American razor manufacturer Schick brought out the first successful electric razor and Philishave followed suit in Europe. Going to the barber for a shave - which was almost as ...