As a makeup artist, I love using the $23 Rare Beauty Soft Pinch liquid blush, but I think the $7 ELF Camo product is a great, ...

Instead, the beauty brand founded by Selena Gomez debuted by launching the Rare Impact Fund, an initiative that aims to ...

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold ...

Long gone are the days of matte liquid lipsticks and lip liner, now it’s all about natural soft buttery touch or glossy ...

This primer is more like a serum in both texture and performance. Moambe Jaune Tree extract, salicylic acid, and bamboo ...

Selena Gomez feels "so proud" of what she's managed to create with her Rare Beauty brand. The 32-year-old actress founded the ...

Smell delicious everywhere you go with the Ariana Grande Cloud Eau de Parfum. With notes of lavender, coconut, pear and ...

If you were to ask us back in January what the must-have beauty product of the year would be, we would not have guessed what ...

Khy’s Instagram is driving the bulk of the brand’s impact, according to Lefty. “It has an impressive engagement rate of 12.84 ...

Embrace the holiday shopping season with amazing beauty deals on Rare Beauty by Selena Gomez, Color Wow, and Clinique. These limited-edition products won’t last long, so act fast before they're gone!

Selena Gomez went minimalist at the premiere of “Emilia Perez” during the American French Film Festival on Tuesday. The ...

Selena Gomez feels "so proud" of what she's managed to create with her Rare Beauty brand. The 32-year-old actress founded the cosmetics company in 2020, with the ambition of promoting inclusivity ...