With countless TikTok videos singing its praises and a price that defies belief, our team couldn't resist putting the e.l.f lip challenge to the ...

EXCLUSIVE - The Princess of Wales knows how to put on a show and often opts for Hollywood glam when it comes to her evening ...

Ask them your questions below...Party makeup, like wedding makeup, can so easily be overdone. What I’ve come to realise after ...

For the makeup girlies who love a good eyebrow pencil, the skincare enthusiasts wanting to try out the new lip mask that Nara ...

There isn't a beauty sale we won't participate in. Nordstrom dropped a limited-time sale on thousands of beauty and fragrance ...

Whether we’re looking for tips on the best beauty tips for gray hair, product recommendations to really make the eyes stand ...

To make lipstick – and blush, for that matter – look natural, it’s basically about layering several sheer shades on top of each other,” says Serrat. “Natural cheek and lip blush never consists of just ...

Good Housekeeping spoke to the country music icon about her new Dolly Beauty line, the best beauty advice she's learned over ...

From Pat McGrath’s foolproof lip liners to a scalp stamp that promises to stimulate hair growth, these are the latest beauty launches to know about.

As Sara Tendulkar zoomed through her skincare routine and soft glam makeup, we spied the viral “heart blush” technique in her video. The trend is exactly as it sounds—draw cute hearts on your cheeks ...