Perfect mascara." "I have been using the black for about a year, but just tried the brown and love it even more!" said ...

But the reason most people love the look is that regardless of your skin tone or features, brown mascara looks more natural, which makes it a perfect match for daytime-friendly or minimalist soft ...

"Best tubing mascara I have found!" said one fan. "I am in love with this mascara. It has been everything I needed it to be — ...

One minute 'clean girl' makeup is the look to go for, embracing glowing skin, glossy lips and slicked-back hair, the next, we ...

Now, I'm a proud brown mascara convert. With my auburn hair and matching eyelashes, the softer hue accentuates my natural lash tone while still delivering that desired lift and long-lasting curl.

but sometimes a brown mascara can be more effective. The thing we love about it is that it’s not as bold, so it’s perfect for those no make-up make-up days, and it creates a more natural ...

A revelation. For an elevated no-make-up-make-up, natural-looking aesthetic, brown mascara is always a good choice. If you have dark lashes or prefer a richer colour, this one is even better.

"Every time I was wearing black mascara, I just felt so done up. So, I switched to brown mascara. I liked that I could get ...

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences.

That's why I was so intrigued when brown and burgundy mascaras started trending on social media. With my blonde hair and light complexion, the muted hues seemed so much more natural than black mascara ...

So, I switched to brown mascara. I liked that I could get away with more natural glam. I could build it up and add more layers if I wanted to feel more full glam, but it's just so much more chic." ...