I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can ...

Offering length, volume, lift and curl to the lashes, these are the three must-have mascaras our beauty writer has on ...

Stassi Schroeder dressed for the occasion with Scheana Shay and Lisa Vanderpump as they led celebrities at the 6th Annual ...

Jennifer Connelly and Cynthia Erivo glammed up at the star-studded opening of the new Louis Vuitton store on 57th Street in ...

Kiara made a style statement at a beauty event last night in a Valentino blazer and red hot lips. Here’s how to recreate her ...

Kate Middleton's go-to lip balm, the Clarins Instant Light Natural Lip Perfector, is currently on sale at Debenhams in a ...

Kate's stamp of approval surely rocketed this balm to fame, but the product isn't short on rave reviews either ... don't miss ...

C-beauty is taking centre stage; gaining global attention on social media and making its presence felt at New York Fashion ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Her ethnic ensemble included a short kurta, featuring a wide neckline ... On the glam front, she opted for darkened brows, ...

A favorite among celebs like Martha Stewart, Jennifer Aniston, Kate Hudson and Laura Dern, ILIA's lengthening mascara is 20% ...

Among the gorgeous pictures, one that particularly captivates is Aditi in a blush pink saree. With her beautiful look in a ...