A favorite among celebs like Martha Stewart, Jennifer Aniston, Kate Hudson and Laura Dern, ILIA's lengthening mascara is 20% ...

Offering length, volume, lift and curl to the lashes, these are the three must-have mascaras our beauty writer has on ...

Mascara is a daily essential for millions of women, but are you making the most of this versatile product? We’ve curated a ...

I f you find it challenging to shop for mascaras as your lashes change with age, you're not alone. While it's a known fact ...

In short, more people are probably using ... like dark eyes, bold brows, and lashes, the addition of black mascara can instantly look like a nighttime look,” Gabbard adds.

"No mascara or brown mascara goes hand in hand with that." Blame the online pendulum swing, but fluttery lashes have gone from a routine necessity to an optional step in the past few years.

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences. Recently, there has been a rise in young Gen-Z creators on ...

When I'm in the mood for my lashes to pop, I'd absolutely continue using essence Lash Princess Mascara. It gives incredible volume, holds a curl nicely, and makes my lashes look longer and panther ...

Another reviewer raved that it’s “The best mascara out there. It makes you look like you have false eyelashes.” Are you ready to get volumized lashes? You don’t have to play around with ...