Mascara is a daily essential for millions of women, but are you making the most of this versatile product? We’ve curated a ...

As we get older, we begin to have fewer and fewer eyelashes and the ones we do have begin to grow shorter and even lose some ...

"No mascara or brown mascara goes hand in hand with that." Blame the online pendulum swing, but fluttery lashes have gone from a routine necessity to an optional step in the past few years.

When exactly you should change out a product varies. That's because certain items tend to turn into germ pits faster than ...

I'm a creature of habit when it comes to beauty. I've been wearing the same makeup for over 15 years. Black liquid liner, ...

Another shopper wrote: "I've been using this mascara for months now and I love it, it leaves my lashes lengthened and ... hooded eyelids and love wearing liquid eyeliner but hate that almost ...

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences. Recently, there has been a rise in young Gen-Z creators on ...

“When people already have strong features, like dark eyes, bold brows, and lashes, the addition of black mascara can instantly look like a nighttime look,” Gabbard adds. “Wear a few coats of ...

Colorful makeup looks will never go out of style. For 2025, neon lashes are bound to be huge. Whether you’re looking to add a ...

The words “mom” and “under eye bags” are pretty much synonymous, because what is sleep? A good full coverage liquid under eye ...