But he says it is unlikely to fix prices because large corporations will not make available their data to their competitors, meaning different programmes will be reacting to different information.

In the case of the 2024 Ford F-150, changes are subtle enough to be described as the if-it-ain’t-broke-don’t-fix-it kind. A nip here, a tuck there, and voilà — Ford’s got a fresh truck. That’s not a ...