Nike boss Elliott Hill might want to lace up his deal boots. The incoming chief executive took the top seat at the $126 ...

The original 1990 colourway, Air Jordan 5 'Fire Red,' is coming back next year to celebrate the shoe's 35th anniversary! Read ...

Travis Kelce's rumored Nike endorsement deal and dating drama with Taylor Swift are creating buzz. Recently spotted in NYC, ...

In February 2021, Jordan Brand signed the up-and-coming Miami Heat center Bam Adebayo to a multi-year sneaker deal. Since then, Adebayo has made two NBA All-Star Games and multiple All-NBA teams ...

Get ready for a fiery twist as the hit CBS series Fire Country kicks off its season premiere with a jaw-dropping moment in the official "Wedding Surprise" clip! Starring an incredible cast led by ...

This August saw rumours of the Off-White x Air Jordan 1 High OG “Canary Yellow” resurface again, with numerous sneaker ...

The Jordan brand is synonymous with basketball legend Michael Jordan, who revolutionized the sport and inspired a global ...

We decode the history between the world of basketball and sneakers from the first Chuck Taylors to the monumental Air Jordans.

A Comprehensive Guide to All the Jordan Shoes. Introduction: The name "Jordan" has become synonymous with basketball excellence and ...

Here are five things to watch and a prediction for Week 7: ...

The historic momentum in women's basketball at every level - from WNBA TV viewership, to merchandise sales to college attendance to NIL deals - continues in the sneaker industry as the leading ...

For decades, Nike has been pushing the envelope with running shoes, unveiling innovative new technology and unique shoe ...