To combat the inroads of electric shavers, Gillette’s technicians went to work to perfect a sharper, smoother-cutting Super Blue Blade (by chemically treating the edges of the steel).

Hygiene, and convenience on the go. 【Ideal Gift & Quality Assurance】 Our women's electric shaver is an essential beauty tool that makes a wonderful gift for partners, girlfriends, mothers ...

Swapping shavers for batteries Gillette's exceptional performance spurred Procter & Gamble to buy the company in 2005. Berkshire received 0.975 P&G shares for each of its Gillette shares — worth ...

The segment includes Gillette razors for men, Venus razors for women and Braun electric shavers. It is the smallest of P&G’s segments, accounting for about 8% of its annual sales. In addition to ...