A favorite among celebs like Martha Stewart, Jennifer Aniston, Kate Hudson and Laura Dern, ILIA's lengthening mascara is 20% ...

Why Trust Us? Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” Pages. TikTokers are captivated by the dramatic before and after videos of ...

If you’re looking for a fanned-out, fluffy lash look, this is the mascara for you. The weightless gel formula coats lashes in flexible polymers that help lift them, for an all-day upturned look ...

If I'm doing my makeup, I go all out; I'm talking about my everyday matte nude eyeshadow palette, gel eyeliner, and blackest ...

Mascara primers are designed to make the most of your lash length. After sweeping a primer ... your brows (like you would with an eyebrow gel) and make your hairs stand upwards.

This is a clear gel that can either be worn alone or act as a primer for mascara, which is how I use it. It's also recommended for post-care upon removing lash extensions. As already mentioned ...

But sometimes you don’t have to overcomplicate things. Essence is an affordable drugstore brand, and their Lash Princess mascara has gained a cult following over the years. And for good reason ...

Aloe vera contains essential vitamins, minerals, and enzymes that nourish and strengthen your lashes. Here’s how to use it: Extract fresh aloe vera gel from a leaf or purchase pure aloe vera gel from ...

The TikTok-loved makeup brand, which has recently landed in Selfridges, introduced their new Sculpted by Aimee LashLift Mascara that is designed to volumise lashes and give them an impressive lift ...