people on Amazon gave the Essence Lash Princess Mascara a five-star review, I had to investigate. Surely a $5 mascara can't be worthy of all this hype, right? Not to spoil the ending for you ...

TikTok and YouTube. Whether you've been planning an intricate cat costume for months or it's a day-of situation, we've rounded up a few easy cat Halloween makeup tutorials that make it simple to ...

But sometimes you don’t have to overcomplicate things. Essence is an affordable drugstore brand, and their Lash Princess mascara has gained a cult following over the years. And for good reason ...

So if the beauty guru in your life has a vanity akin to the shelves of Sephora, a skincare or makeup advent calendar will be the way to their heart (because yes, they do in fact want more makeup ...

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Why Trust Us? Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” Pages. TikTokers are captivated by the dramatic before and after videos of ...

Using expired makeup can lead to serious eye and skin problems. Here's when to toss it and why it matters for your health. Macy Meyer is a North Carolina native who graduated from UNC-Chapel Hill ...

First up? Switching to brown mascara. I know, it sounds shocking; black mascara is nothing short of beloved. But it turns out, people are really intrigued by brown mascara: I think I got more DM ...

About 24 percent of Estée Lauder’s revenue is generated by makeup sales, making it the largest product category for the company. Meanwhile, sales of L'Oréal’s product category Luxe have also ...

Humans have been using mascara since 3000 BC, in ancient Egypt to be exact. Since then, it's been reimagined thousands upon thousands of times into wax- and pigment-based formulas—in modern ...