Brown mascara exploded in popularity in October 2023, but the trend has had staying power for beauty buffs this year. One of ...

Why Trust Us? Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” Pages. TikTokers are captivated by the dramatic before and after videos of ...

First up? Switching to brown mascara. I know, it sounds shocking; black mascara is nothing short of beloved. But it turns out, people are really intrigued by brown mascara: I think I got more DM ...

But sometimes you don’t have to overcomplicate things. Essence is an affordable drugstore brand, and their Lash Princess mascara has gained a cult following over the years. And for good reason ...

"Best tubing mascara I have found!" said one fan. "I am in love with this mascara. It has been everything I needed it to be — ...

The cone-shaped brush glides over each lash to separate and coat from root to tip and make your eyes pop. And there's a ...

people on Amazon gave the Essence Lash Princess Mascara a five-star review, I had to investigate. Surely a $5 mascara can't be worthy of all this hype, right? Not to spoil the ending for you ...

Not only is this mascara great, but so is the company that makes it. Essence is a cruelty-free brand that’s recognized by PETA and does not test any of their products on animals. This mascara is also ...