Emma Conway says generic and brand-name drugs must have the same milligrams of medicine in them.(Supplied) Typically, after a drug company researches, develops and markets a medication ...

These Trademark and Brand Guidelines (“Trademark Guidelines”) detail how you can help us protect Microsoft’s brand assets, including logos, names, app and product icons, and the trust that they ...

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z. Nods to iconic film and TV like “Gilmore Girls” and ...

The company was founded in 1949 by Adolf Dassler, hence the name “Adidas” (a portmanteau of his nickname, Adi, and the first three letters of his last name). The Adidas brand has become one of the ...

Target’s 45+ in-house brands make it easy to ditch price-gouging big names for good. Though some of the products prove that you get what you pay for, some of them deliver just as much value—if not ...

A dietitian weighs in on Liquid IV's ingredients and efficacy to decide whether it’s an electrolyte powder you should be ...

Mars named Marina F. Bellini as president for the global business services organization, where she will lead operations and enterprise digital technologies. Constellation Brands has named E. Yuri ...

TIME and Statista have named consumers' favorite brands of the year Methodology: How TIME and Statista Determined the World’s Best Brands of 2024 Brands are mysterious things. Created by ...

When one sees a monogram such as LV or Cartier script, neither only recall mere symbols; instead, many years’ worth of historical events and traditions associated with those names behind such badges ...

Melissa Hockstad will become president/CEO of Consumer Brands Assn. on Jan. 6, 2025, taking over for David Chavern, who was named president/CEO of American Council of Life Insurers in September.

Even more impressive, plenty of our favorite affordable skincare brands, like Maelove, Cocokind, and The Ordinary, to name a few, perform as well or even better than luxury skincare products.