Although Otis Spunkmeyer sells its products in convenience and retail stores, the brand’s main focus is foodservice, where Tyson Yu, chief executive officer of Los Angeles-based Aspire Bakeries, ...
Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a ...
Over a quarter of brands currently participating in the endorsement landscape entered it for the first time during the last 12 months. However, only 4% of these newcomers entered into multiple ...
Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...
Once you’ve made that decision, picking a brand and a product is the logical next step. With countless CBD brands on the market today, you may be wondering where to even begin. There’s no ...