This was met with lukewarm enthusiasm given the drastic design ... logo several times over the years, while Google and Facebook went beyond just rebranding to create new parent companies, Alphabet ...
Walesh, Stuart G. 2012. To Engineer Is to Create: To Create Is to Engineer. Leadership and Management in Engineering, Vol. 12, Issue. 3, p. 187. Weingardt, Richard G ...
An alphabet reset was always inevitable, but there are still obvious choices for X, Y, and Z. Rather, this change happening four letters early could be related to how Google changed the build ID ...