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Marketing Week
12 小时
Don’t blow your 2025 media budget on ‘renting’ retail media
Marketers are spending huge sums of money on retail media search - but without a strong brand you are just frittering budget ...
Marketing Week
11 小时
Most B2B video ads fail to gain ‘adequate attention or drive recall’
New research from the LinkedIn B2B Institute and Media Science reveals 81% of B2B video adverts fail to register.
Marketing Week
19 小时
Consistency is the top-class marketer’s secret weapon
The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...
Marketing Week
12 小时
The Week in Tech: Google at breaking point, Snapchat and a Roblox qualification
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
13 小时
‘Starting small, thinking long’: Laithwaites Wine on the power of experimentation
For Laithwaites Wine, a business that had been largely sales focused, regional testing proved the cornerstone of its ...
Marketing Week
11 小时
Tesco expands retail media offering with new measurement framework
Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more ...
Marketing Week
20 小时
‘The marketplace of the future’: Social shopping and the rise of ‘discovery commerce’
From collaborating with KOLs in China to driving “incremental revenue” through live shopping, brands are using social ...
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