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Demand Gen Report
16 小时
How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible ...
Demand Gen Report
20 小时
Amidst Content Saturation, Orgs Prioritize Non-Traditional Digital Advertising Channels
Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% indicate ...
Demand Gen Report
1 天
From Hype To Action: A Practical Guide To Successful AI Implementation
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the ...
Demand Gen Report
6 天
80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...
Demand Gen Report
7 天
80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success ...
Demand Gen Report
12 天
Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, ...
Demand Gen Report
13 天
Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap
Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with ...
Demand Gen Report
8 天
Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales ...
Demand Gen Report
14 天
Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted ...
Demand Gen Report
14 天
The Seasonal Guide To Connecting With B2B Buyers
The two best times to engage B2B buyers are over the weekend and at the beginning of January, complementary research reports ...
Demand Gen Report
12 天
Powering Personalization Through Signal-Based Marketing
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while ...
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