Hi-Chew, the chewy candy that hails from Japan and has found a following in the U.S. with Gen Z and millennial consumers, introduced a mascot named Chewbie as part of a larger marketing push, ...
Twas the CHRISTMAS season for marketers to be jolly. The lights. Nigella back on the telly. And the seductive TV ads screening back-to-back...But behind every jingle bell, every shiny bauble and every ...