Kulfi is a South Asian makeup brand filled with eyes, lips, and face products that celebrate self-expression and creativity.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Kulfi, her line of clean and colorful eye, lip, and complexion products. “I wanted to bring joy back into makeup,” she says, “to create something playful and approachable.” Ganjoo injected South Asian ...

The octogenarian doyenne has more than a few makeup and skin care tricks up her elegant sleeves. We tracked them down.

In 2022, Martha's longtime makeup artist Daisy Toye explained how she creates more dramatic makeup looks for the mogul, ...

For those times when you want to add a little oomph to your look, we’ve rounded up our list of the best makeup and skincare ...

I f you find it challenging to shop for mascaras as your lashes change with age, you're not alone. While it's a known fact ...

Perfecting your makeup look takes practice. Beauty influencer Tori Jaden gives her top recommendations for beginner makeup bag essentials.

The top 10 products to buy from Anastasia Beverly Hills — including tried-and-true brow favorites, award-winning skin tints ...

Whether you have eyebrows on your face or not, you'll know how tricky the brow game can be. So many pencils! Pomades! Tints!

Even though Black Friday is still weeks away, Ulta has already started slashing prices on top skincare and makeup products.