Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

TikTok and YouTube. Whether you've been planning an intricate cat costume for months or it's a day-of situation, we've rounded up a few easy cat Halloween makeup tutorials that make it simple to ...

So if the beauty guru in your life has a vanity akin to the shelves of Sephora, a skincare or makeup advent calendar will be the way to their heart (because yes, they do in fact want more makeup ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. This foundation isn’t just great for attaining the ...

Gursimran Kaur, a 19-year-old girl, was found "burned to death" in a walk-in oven in Walmart on October 19 (Image via Jakub Porzycki/NurPhoto via Getty Images) A GoFundMe page, set up for ...

Need a new mascara? Pick up a CoverGirl Professional Remarkable mascara during your next Five Below shopping run. Walmart carries the same mascara brand and prices theirs at $5.98. That’s nearly ...

The 19-year-old Walmart employee found deceased in a bakery walk-in oven in Canada has been named as Gursimran Kaur. According to a GoFundMe set up by an executive of the Maritime Sikh Society ...

Now, she wears a slicked-back braid coupled with a vibrant blue dress, strappy black sandals, and elegant makeup for a glamorous new image. Raygun’s rise from viral infamy to a high-profile ...

From Olympic laughingstock to cover girl. Rachael “Raygun” Gunn, who was mercilessly mocked for her break dancing performance at the Paris Olympics, appears on the cover of this week’s ...

The show is written, produced and directed by Perry. “Beauty in Black” will be a two-part series, and the first part is available to stream now. “I was told many times over many years that ...

The 19-year-old woman who died at a Halifax Walmart store Saturday night was “a young beautiful girl who came to Canada with big dreams,” according to a post from the Maritime Sikh Society that has ...

Walmart stock has soared to record highs, lifting the retailer's founding family to new levels of wealth. Experts say its signature strategy has fueled the stellar run, and they're not surprised ...