A report by Dash Hudson shows brand engagement rates are growing on both TikTok and Instagram - though only the former is ...

My ultimate goal, though, is for someone to discover the brand without any knowledge that it’s connected to me and fall in ...

A range of celebrities have taken on the mission of launching a successful beauty brand - from skin care and make-up by Kylie ...

From tailored recommendations to skin analysis, personalisation can help set beauty brands apart in a crowded market.