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Narasimhan’s replacement was immediately cheered by some of Starbucks’ biggest investors, and Wall Street responded with ...

Starbucks says it will be eliminating some promotions and discounts. Will that make customers and investors happy?

Starbucks stock price history and company story is one of success. (read more) Howard Schulz, the legendary CEO who helmed the coffee chain from 2008 to 2016, met the three original founders in 1982.

New boss Brian Niccol got some bad news out of the way early, but bringing back the Starbucks of old will come with a lower ...

Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...

Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, ...

NEW YORK — Expect to see fewer promotions at Starbucks.

Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...

It's strongly reminiscent of how Niccol built Chipotle's brand as selling fresh and healthy premium food at a fair price. As expensive as Starbucks is compared to its peers, it still sells coffee ...

Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas, the Wall Street ...