And it works. I was in love with my brows after treatment. Microblading gave my brows instant definition and made getting ready a breeze. No more worrying about sweating off my brow makeup on a night ...

But how much do you really know about the process? To get you clued up, WH has spoken to Karen Betts, leading permanent make-up artist, CEO of Nouveau HD Beauty Group, and owner of Karen Betts Clinics ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Whilst microblading your eyebrows has been around for a while, cheek blush tattooing seems to be the next ‘it’ semi-permanent beauty trend. Following the trend of tattooed lip stains known as ‘lip ...

It’s semi-permanent make-up for your eyebrows. “Microblading is the biggest trend today on the brow market” says Ingrid Maillet, L’Oreal Paris’ international project manager for brows.