Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...
Fans and brands have embraced the league, but rules have kept its growing financial success from fully trickling down to the players. By Tania Ganguli Distance running is a relentlessly individual ...
Several athletic shoe companies have opened dazzling headquarters ... shoe powers is underfoot as companies like Puma, New Balance and Under Armour compete for a share of N.B.A. culture.
New Balance continues to dominate the fusion of throwback running shoe models with lifestyle designs and the brand's latest reissue from the 2000s era takes it to another level. But its latest ...
The New Balance FuelCell SuperComp Pacer v2 is favored by Olympian Emily Sisson for racing marathons. Despite checking off all the super shoe boxes—i.e., PEBA foam midsole, carbon-fiber plate—it’s an ...
What 19-year-old Coco Gauff has started seeing is her signature New Balance shoe serving as the canvas for her impromptu signature. New Balance has fully embraced Gauff. Look no further than her ...