Perfect mascara." "I have been using the black for about a year, but just tried the brown and love it even more!" said ...

"Best tubing mascara I have found!" said one fan. "I am in love with this mascara. It has been everything I needed it to be — ...

Don't get me wrong — I still appreciate a glam smokey eye, but my everyday look is tinted sunscreen, a little concealer, bronzer and mascara. That's why I was so intrigued when brown and burgundy ...

but sometimes a brown mascara can be more effective. The thing we love about it is that it’s not as bold, so it’s perfect for those no make-up make-up days, and it creates a more natural ...

But the reason most people love the look is that regardless of your skin tone or features, brown mascara looks more natural, which makes it a perfect match for daytime-friendly or minimalist soft ...

A revelation. For an elevated no-make-up-make-up, natural-looking aesthetic, brown mascara is always a good choice. If you have dark lashes or prefer a richer colour, this one is even better.

For an instant anti-ageing fix, many women turn to makeup. And according to one content creator, a simple mascara hack can ...

Now, I'm a proud brown mascara convert. With my auburn hair and matching eyelashes, the softer hue accentuates my natural lash tone while still delivering that desired lift and long-lasting curl.

From runways to TikTok, dark and heavy lashes are being phased out in favor of no-mascara and brown mascara looks. Read all about the latest TikTok beauty trend here.

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences.