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This NYX Fat Oil Lip Drip is the perfect mix of a gloss and a balm to help keep your lips hydrated and shiny. Here’s why one ...

PSA: The holiday shopping season has officially entered the chat. Yup, from now until the end of the year, we’ll shift our attention to making our lists and checking them twice to ensure we find the ...

The beauty brand will endorse the female college basketball star by featuring Watkins in a variety of national campaigns ...

USC G JuJu Watkins continued to add to her list of NIL deals, partnering with NYX Professional Makeup on a deal through 2025.

Gen Z is redefining the travel retail experience, seeking out immersive pop-ups, digital touchpoints and value-driven brands ...

USC Trojans women's basketball superstar JuJu Watkins is no stranger to making history on the basketball court, as she produced the highest-scoring freshman sea ...

Although I’m a makeup minimalist, I’ve always loved using lipstick as an accessory. The perfect red or pink can accent an ...

NYX Professional Makeup announced a partnership with University of Southern California Women's Basketball star and 2024 First-Team All-American JuJu Watkins, continuing to build the beauty brand's ...

NYX faced declining relevance and engagement among its core audiences, following its transition from disrupter to mainstream brand post-acquisition by L'Oréal. Re-establishing connection with ...

As soon as the USC Trojans freshman JuJu Watkins burst onto the NCAA scene, many compared her to the then-NCAA Queen: Caitlin ...

I thought we hit peak Advent calendar in 2021 when that video of someone roasting Chanel’s $825 beauty Advent calendar went ...