Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

First, you need to ask yourself: who owns who? Most beauty products are created by one of ten beauty behemoths. For example, ...

If you buy something through my links, I may earn a commission. We’re heading into the new season with these Amazon fa ...

With so many self-care and beauty brands on the market, it becomes critical for marketers to understand how their brands ...

It may have originated in the US, but Black Friday has now become a global sales event across bricks-and-mortar and online ...

Let's get real for a second: your deodorant choice can make or break your day. You want to smell like a fresh breeze or a delicate floral, not a gym bag that's been left in the trunk. But here's the ...

Last month, my sister got married. It was an incredible weekend filled with love, joy and for me, lessons in beauty. She has ...