I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can ...

Offering length, volume, lift and curl to the lashes, these are the three must-have mascaras our beauty writer has on ...

A favorite among celebs like Martha Stewart, Jennifer Aniston, Kate Hudson and Laura Dern, ILIA's lengthening mascara is 20% ...

If you’re anything like me and follow one too many beauty influencers, I can guarantee you would have seen them rave about a ...

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences. Recently, there has been a rise in young Gen-Z creators on ...

If you are ever short of beauty inspiration, look no further than Michelle Keegan. Since appearing on Netflix's Fool Me Once, which we all admittedly binged watched at the beginning of the year (the ...

"No mascara or brown mascara goes hand in hand with that." Blame the online pendulum swing, but fluttery lashes have gone from a routine necessity to an optional step in the past few years.

In a fight with such wafer-thin ... my lashes, which are relatively short and stubborn, look significantly longer and separated. If you’re all about volume, then this mascara may not be for ...