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The beauty brand will endorse the female college basketball star by featuring Watkins in a variety of national campaigns ...

As soon as the USC Trojans freshman JuJu Watkins burst onto the NCAA scene, many compared her to the then-NCAA Queen: Caitlin ...

Best Drugstore: NYX Professional Makeup Wonder Stick 2-in-1 Highlight & Contour Best Vegan (Tie): Westman Atelier Face Trace ...

USC Trojans women's basketball superstar JuJu Watkins is no stranger to making history on the basketball court, as she produced the highest-scoring freshman sea ...

USC Trojans women’s basketball star JuJu Watkins has made major deals within the past few months. Watkins has signed various NIL deals, and her portfolio contin ...

On the flip side, maintaining success has also meant staying true to a brand’s initial price point, while innovating formulas to stay competitive. When it comes to NYX Professional Makeup ...

One of the current faces of college basketball, USC All-American JuJu Watkins is adding a historic NIL partnership to her ...