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The beauty brand will endorse the female college basketball star by featuring Watkins in a variety of national campaigns ...

USC G JuJu Watkins continued to add to her list of NIL deals, partnering with NYX Professional Makeup on a deal through 2025.

USC Trojans women’s basketball star JuJu Watkins has made major deals within the past few months. Watkins has signed various NIL deals, and her portfolio contin ...

Welcome to the fierce community of NYX Professional Makeup, where pro-level makeup artistry is accessible to all. Dive into a world comprised of the richest of pigments, most long lasting formulas and ...

USC Trojans star guard JuJu Watkins became the first female college basketball player to partner with a professional makeup brand, as she joins the NYX Professional Makeup team. Mar 10 ...

As soon as the USC Trojans freshman JuJu Watkins burst onto the NCAA scene, many compared her to the then-NCAA Queen: Caitlin ...

Gen Z is redefining the travel retail experience, seeking out immersive pop-ups, digital touchpoints and value-driven brands ...

One of the current faces of college basketball, USC All-American JuJu Watkins is adding a historic NIL partnership to her ...

With discounts on brands like Cosrx, Sunday Riley, Laneige, and more, there’s never been a better time to snag something for ...