You’ve seen it in your Instagram feed or you’ve heard about it in a podcast ad: Magic Spoon. The cereal brand that taps into millennial nostalgia for sugary, Saturday morning bowlfuls of ...

Magic Spoon, the high-protein, low-carb cereal phenomenon, is launching Magic Spoon Treats. They'll launch with marshmallow and chocolate peanut butter. How cereal startup Magic Spoon milks ...

Magic Spoon is the latest evolution of cereal—a pantry staple that's wound a strange path through American history. A path ...