Magic Spoon costs $10 a box, and its four flavors are currently sold only via the company’s website. But that hasn’t stopped consumers; the company sold out of its many months’ supply within ...

You’ve seen it in your Instagram feed or you’ve heard about it in a podcast ad: Magic Spoon. The cereal brand that taps into millennial nostalgia for sugary, Saturday morning bowlfuls of ...

Magic Spoon is the latest evolution of cereal—a pantry staple that's wound a strange path through American history. A path ...