You’ve seen it in your Instagram feed or you’ve heard about it in a podcast ad: Magic Spoon. The cereal brand that taps into millennial nostalgia for sugary, Saturday morning bowlfuls of ...

In April, the pair launched Magic Spoon—a cereal ... up against brands of cereal that are marketed as healthy options. “What we’re doing is completely flipping the nutritional profile ...

Magic Spoon is the latest evolution of cereal—a pantry staple that's wound a strange path through American history. A path ...