With that, let us introduce you to the new wave of next-gen razor brands are shaking things up. Now, it’s simply a part of your beauty routine, if you want it to be. Another major and refreshing ...

“I’ve gone through just about every razor brand, and they’ve all let me down until I found Athena! I can finally have smooth skin without the itch, and I haven’t gotten a single cut from ...

Whereas the major razor brands that dominated the market for decades marketed their products' technology, new consumers "look for a solution, not features", according to Euromonitor. The global ...